IMSI Case Study
Market: Precision design applications such as woodworking, architecture, jewelry making



Summary
IMSI/Design, LLC is the global leader in retail CAD. IMSI had obtained a 3D geometry kernel that it considered integrating into TurboCAD, but it wasn’t readily extensible to accommodate the company’s product development plans. They turned to 3D ACIS Modeler to enable TurboCAD to get to market faster.
The company chose Spatial because it is the price/performance leader in 3D solid modeling engines, which fit perfectly with IMSI/Design’s core strength of interoperability and its own strategy to be the price/performance leader in the market. Spatial’s industry-proven technology enables IMSI’s TurboCAD to provide an unprecedented combination of speed, precision, and feature-to-price value.

ACIS and its extensions help our software developers bring new features to market more rapidly. Through our long-term relationship we’ve gained development effi ciencies and are better able to respond to our customer’s requests for new functionality in existing and future products.
The Company
MSI/Design is at the forefront of new, innovative CAD areas, such as support for the rapidly growing metaverse (3D virtual reality worlds) and integrating Google SketchUp 3D models into the CAD workflow.
The versatility of TurboCAD makes it ideal for a wide range of 3D modeling, drafting and visualization applications. As significant enhancements have been made to the software’s functionality, the company’s installed based has shifted from primarily
consumer, to more professional in composition. Popular worldwide with woodworkers, architects and jewelry makers among others, the software is fully localized in Japanese, Simplified Chinese, Traditional Chinese, French, German, Spanish and Czech.

The Challenge
Seeking a Modeling Kernel Poised for Growth
Through an acquisition, IMSI obtained a 3D geometry kernel that it considered integrating into TurboCAD, but it wasn’t readily extensible to accommodate the company’s product development plans. In addition, the cost to develop and maintain the modeling engine would outstrip the cost/benefit of licensing a third party solution.



The Solution
Approximately ten years ago IMSI decided that licensing Spatial’s ACIS modeling kernel would enable it to get TurboCAD to market faster. “Our development approach has always been to focus on our core competency of developing precision design software and look to third parties for best-in-class component technology, rather than expend the resources developing it ourselves,” says Bob Mayer, IMSI/Design’s Chief Operating Officer.
The company chose Spatial because it is the price/performance leader in 3D solid modeling engines, which fit perfectly with IMSI/Design’s core strength of interoperability and its own strategy to be the price/performance leader in the market.
Within one year IMSI developers integrated ACIS into TurboCAD. Today TurboCAD with ACIS enables complex edits and transformations, such as extrudes, lofts, holes, embosses and bends. In early 2008, IMSI and Spatial entered into a long term agreement to integrate Spatial’s 3D component technology across the TurboCAD Windows-and Mac-based product line, specifically the use of Spatial’s 3D ACIS Modeler with 3D ACIS PHL V5 and 3D deformable modeling extensions, as well as
3D InterOp translators.
Over the years, developers from both companies have worked closely together to optimize Spatial components for IMSI’s customers, particularly with regard to deformable modeling. 3D deformable modeling is an interactive sculpting tool for shaping 3D models, while maintaining high-quality, manufacturable surfaces and allowing for the easy creation and manipulation of free-form B-spline curves and surfaces. This functionality enables TurboCAD users to interactively fashion shapes that automatically adhere to rich sets of constraints and enables them to perform manipulations on curves and surfaces that would “otherwise be extremely difficult or impossible to accomplish using control point manipulation,” notes Mayer.
What Spatial-provided functionality was critical to IMSI’s development plans to serve all of these different markets? “Extensibility,” remarks Mayer. “We wanted something we could start with and grow with and certainly ACIS gives us that.” Mayer notes that IMSI still hasn’t tapped all of the Spatial functionality. “We believe we can take our product a long way by continuing to incorporate Spatial technology.”



The Results
“TurboCAD has had a long relationship with Spatial and has seen ACIS improve in both performance and quality over the years,” added Mayer. “Now with the continuing evolution of the 3D deformable modeling tool, we can easily say that Spatial’s suite of subsystem solutions was a great investment for us as a company and for our end-users.”
Mayer attributes the success of the two companies’ long term relationship to open communication from both technical and the business perspectives. “Spatial isn’t steeped in bureaucracy, which is really good for a smaller company like us that likes to move quickly to maintain our leadership position in the market,” says Mayer. “We appreciate the way Spatial responds to our questions and needs and gets back to us whether it’s a technical or business issue.”
Key Insights
Solutions
IMSI’s development staff was able to integrate new versions of ACIS quickly, enabling the company to bring a new version of TurboCAD to market every 12-15 months.Download the Full Case Study
Want to see a more detailed breakdown of how IMSI integrated Spatial’s suite of 3D solutions into their application? Download the full case study by clicking below.
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